Friday, September 17, 2010

Starbucks VIA™ Ready Brew

Dan and I are certified coffee addicts. Coffee actually brought us together! We’d usually brew our coffee at work using our own coffee press since there is no coffee maker there. We are very particular about the taste of our coffee. We’ve shared different coffee beans and discovered our personal favorites. Sometimes though, our workload does not permit us to brew our coffee. There are also times when we’re lazy to brew because it is really tedious. Whenever that happens, we’d just grab a cup from the vendo which is a very far cry from brewed coffee.


Last Wednesday, I happened to swing by Starbucks Convergys after my dentist appointment. They had a new addition to their coffee family. They just launched their Starbucks VIA™-Ready-Brew. It is their version of instant coffee. They say it tastes very much like brewed coffee. You just have to add water for black coffee or add a little cream or sugar if that’s how you want your coffee.


They had this taste test near the counter when I went there. They asked me to guess which cup was brewed and which cup was made using VIA™-Ready-Brew. There’s actually a distinct taste in brewed coffee that you can’t miss. So, yeah, I knew which cup was brewed and which was instant. I still bought a couple of sticks though. I’d have to admit that if laziness kicks in, I’d still prefer Starbucks VIA™-Ready-Brew over vendo coffee.

Pack of 3 costs Php130.

Want to know more about it? Visit:

Photos taken using:
Sony Cybershot TX5
Nokia N900